What Big Advancements Have Been Made In Amazon Brand Registry

When Amazon make changes, it sometimes means sellers have to adapt and change their methods and processes. As annoying as this might be, the changes that Amazon put in place are always with one important goal in mind: to make Amazon a better place for shoppers.

As Amazon FBA sellers, this is in our best interests too. One of the main expectations from sellers is that Amazon continues to be the biggest online marketplace, with millions of happy customers and an abundance of opportunity for entrepreneurs and business owners.

That being said, it can be frustrating when these changes are forced upon us. But rather than wallow in negative thoughts, my preferred reaction is to learn as much as possible, look at the positives, and adapt strategies accordingly.

amazon brand rigistry

There have been some fairly big advancements in “Brand Registry” which include:

  • Your brand name must have an active registered trademark
  • Brand Registry will now have its own user interface and have a separate login to Seller Central.
  • For brands previously registered, Amazon recommends reapplying for Brand Registry for each individual brand, taking into account the new trademark requirement.

Other requirements which remain largely unchanged include:

  • Images of the brand’s logo.
  • Images of products and packaging that carry the trademarked brand name. If the product is not branded, the packaging must be branded.
  • A list of product categories (e.g., apparel, sporting goods, electronics) in which the brand should be listed.
  • A list of countries where the brand’s products are manufactured and distributed.
  • A website for your brand and product and brand images
  • An official email address for your brand/business



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