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Amazon uses ASIN numbers to create and manage their retail catalog. These numbers are used to identify the exact items you wish to sell.
If you want to sell on Amazon, one of the first steps you’ll take is to identify your ASIN numbers for your products.
This article will detail what Amazon ASIN numbers are, why they’re important.
What is an ASIN number?
So, what is an ASIN number anyway?
ASIN stands for Amazon Standard Identification Number. It’s a 10-charcter alphanumeric unique identifier that’s assigned by Amazon.com and its partners. It’s used for product-identification within Amazon.com organization.
ASINs are only guaranteed unique within a marketplace. So, different national Amazon sites may use different ASINs for the same product.
Why Amazon ASIN are Important to Amazon and its Sellers
An Amazon ASIN is important to both Amazon and its marketplace sellers. For Amazon, an ASIN is used to reference catalog data, track inventory for products, and index catalog pages for search and browse.
Think about the customer experience on Amazon.
Amazon gives customers advanced search options. This allows shoppers to easily select and drill down through multiple categories of products to find the item they’re looking for. Or, they can just type the product description into the search box. Either way, customers can find the exact item they’re looking for.
Using a product’s ASIN, Amazon delivers accurate, and relevant product searches for customers.
It’s vital then that sellers identify and use the correct ASIN identifier for their products. Otherwise, Amazon won’t be able to search your products to show them to customers.
To list any products on Amazon, you’ll first need to find your Amazon ASIN number.
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