Rules That You Need to Know About Amazon Seller Reviews 

Amazon encourages buyers to review the products they like and dislike to help other buyers make informed decisions about the products they purchase.

To ensure that reviews remain helpful, sellers must comply with our Community Guidelines. For example, you may not offer compensation for a review, and you may not review your own products or your competitors’ products. You may ask buyers to write a review, but you may not ask for positive reviews or ask a reviewer to change or remove their review. If you believe a review does not comply with our Community Guidelines, click on the Report Abuse link next to the review.

As Amazon FBA sellers and manufacturers, you are not allowed to review your own products, nor are you allowed to negatively review a competitor’s product.

The following are examples of prohibited activities. This is not an all-inclusive list.

  • A seller posts a review of their own product or their competitor’s product, posing either as themselves or as an unbiased buyer.
  • A seller offers a third party a financial reward, discount, or other compensation in exchange for a review.
  • A seller offers to provide a refund or reimbursement after the buyer writes a review (including reimbursement via a non-Amazon payment method).
  • A seller uses a third-party service that offers free or discounted products tied to a review (for example, a review club that requires customers to register their Amazon public profile so that sellers may monitor their reviews).
  • A family member or employee of the seller posts a review of the seller’s product or a competitor’s product.
  • A seller offers a refund or other compensation to a reviewer in exchange for changing or removing their review.
  • A seller only asks for reviews from buyers who had a positive experience and attempts to divert buyers who had a negative experience to a different feedback mechanism.



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